The “Market-Marketing” Fit

Market Marketing Fit

New startups or small bootstrapped companies find marketing excruciating. I’ve talked to founders who’ve built an entire product, but they’re stumped at getting the first 100 paying customers. Jason Lemkin at SaaStr comments that the first 10 unaffiliated paying customers is hardest thing you’ll do with as a software company. The reason is that if you … Continued