AARRR Metrics Framework (and pirates)
![Pirate metrics](https://thomascarney.org/app/uploads/2017/08/pirate-metrics-2-1024x683.jpg)
Dave McClure of 500 startups popularized the AARRR metrics framework for product managers and online marketing: The Metrics The acronym stands for: Acquisition Activation Retention Referral Revenue These steps follow on from each other, making up the funnel from acquiring users to generating revenue. Also, bonus points because you sound like a pirate saying it! … Continued