AARRR Metrics Framework (and pirates)

Pirate metrics

Dave McClure of 500 startups popularized the AARRR metrics framework for product managers and online marketing: The Metrics The acronym stands for: Acquisition Activation Retention Referral Revenue These steps follow on from each other, making up the funnel from acquiring users to generating revenue. Also, bonus points because you sound like a pirate saying it! … Continued

The Long, Slow SaaS Ramp of Death

SaaS ramp of death

Gail Goodman coined the concept of the “Long, Slow SaaS Ramp of Death” in a speech given back at the Business of Software in 2013. Her talk is a “must watch” if you’re selling business software to small businesses for $30/month. Spoiler: it’s really tough, takes more time than one would wish and there are … Continued