Adwords for SaaS: the Unique Challenges

Adwords for SaaS

At some stage, all SaaS businesses will start using AdWords to acquire customers. As of today, if I type in ‘team messaging’ into Google, I see an ad for Slack: Even viral products such as Slack turn to Adwords at some stage. It makes sense that advertising on relevant keywords such as ‘team messaging’ will … Continued